Carer resourcesFinding work

Writing a carer profile that families choose: photo, summary, rate and availability

Your profile is how a family meets you before they send a message. This guide goes through each part of a PrimeCarers profile in turn: the photo, the summary, your experience, your rate and your availability. It also sets out which parts we check and which parts are your own account, which families are told to ask you about.

By James Bowdler, founder of PrimeCarers  ·  Updated September 2026  ·  9 min read · See the parts of a profile

A carer types on a laptop at a desk by a window with a pot plant

Part of our guide to carer resources.

The parts of a profile

What goes on your profile, and who stands behind each part

A profile mixes things you write, things we check and things families write about you. Knowing which is which tells you what to take care over, and what a family is likely to ask you about when you speak.

Written by you

Your own account. A family reads it and asks you about it.

  • Photo and intro video

    A photo of your face, reviewed by our team before it goes live. The video is optional and up to 30 seconds.

  • Your bio

    Shown to families as your description. There is no word limit.

  • Years of experience

    A single number, shown as years of experience.

  • Conditions, skills and equipment

    Chosen from lists and shown as tags: conditions you have worked with, skills you are trained in, and equipment you can use.

  • Languages, hobbies and pets

    Shown as tags, including the pets you are happy to be around.

  • Travel and smoking

    How you get to work, whether you can drive a client, and whether you smoke.

  • Your rates

    One for each kind of work you offer, with our fee included.

Checked by PrimeCarers

Done before your profile appears to families.

  • Identity

    A Yoti digital identity check.

  • Right to work

    Your right to work in the UK, confirmed while you register.

  • Enhanced DBS

    Issued within the last 18 months, and renewed every 18 months.

  • Video interview

    Recorded online, and about how you care for people rather than a clinical test.

Written by families

You cannot edit or remove it.

  • Reviews

    A star rating and written reviews from clients you have worked for.

Not on your public profile

Kept for your account, or shown only in part.

  • Availability

    Your weekly pattern and live-in blocks. Keep it current all the same.

  • Qualification answers

    The questions about qualifications and training you answer when registering.

  • Address and date of birth

    A family sees your town and an age band, not your address or birthday.

The parts of a carer profile on PrimeCarers, checked 22 September 2026.

Most of your profile is in your own words, and that is the part you control. The checks are done once you register and are kept current, so there is nothing to write about them. Reviews build up as you work. This guide sits in the finding work part of Carer resources, alongside finding private clients and the questions in the carer interview.

Everything you write has to be accurate. The carer terms say profile content must not be inaccurate, false or misleading, and that we may edit it for accuracy, grammar and presentation. What you tell us can also be referred to in your interview.

Photo and summary

A clear photo, and a summary that says what you do and do not do

The photo and the summary are the two parts written entirely by you. Neither needs to be polished, and plain, specific words tell a family more than a list of qualities.

What works

  • A recent photo of your face, looking at the camera, in natural light.
  • Leaving a little space around your face, as the upload screen suggests.
  • Two or three short paragraphs: the care you give, who you have cared for, and where you work.
  • The limits you work to, such as not driving clients or not doing nights.
  • Your own words, even if you start from the draft the app offers to write for you.

What to leave out

  • Sunglasses, group photos, filters, or a photo where your face is hard to see.
  • Qualities anyone could claim, such as caring, reliable and hard-working, with nothing to show them.
  • Anything a family could not ask you about and hear the same answer.
  • Your phone number or email address. Clients are booked and paid through PrimeCarers.
  • Care you are not trained or willing to do.

When you upload a photo the app looks for a face, and our team reviews it before it goes live. If you replace an approved photo, the new one is reviewed in the same way before it goes live. You can add an intro video of up to 30 seconds as well. It is optional.

The summary appears as your description. There is no word limit, but a few short paragraphs are easier to read on a phone than a long block. There is a button that drafts one for you from the details already on your profile. If you use it, read it through and change anything that does not sound like you or is not true, because a family will expect you to talk the way your profile reads. A new summary is reviewed by our team, and the old one stays live until the new one is approved.

Saying what you do not do is as useful as saying what you do. A family who needs someone to drive, or to stay overnight, can see straight away whether you are the right person to message. If you are unsure where your own limits are, what companionship work involves sets out the difference between companionship and personal care.

Experience and skills

Describe your experience specifically, because families will ask about it

The experience section is a number and three lists: years of experience, the conditions you have worked with, the personal care skills you are trained in, and the equipment you can use. Your summary is where you put them into words.

The same experience, described two ways

Experience

Hard for a family to use
Lots of experience in care.
Easier to talk about
Six years, four in a care home and two visiting people at home.

Conditions

Hard for a family to use
Experienced with all conditions.
Easier to talk about
Mostly people living with dementia, and two clients after a stroke.

Skills

Hard for a family to use
Can do anything needed.
Easier to talk about
Washing and dressing, continence care and meal preparation.

Equipment

Hard for a family to use
Trained in moving and handling.
Easier to talk about
Hoists and a stand aid, with my moving and handling training renewed this year.

Training

Hard for a family to use
Fully trained.
Easier to talk about
Care Certificate completed, and a certificate I can show you.

Examples written for this guide. They do not come from any real carer's profile.

Choose only the conditions, skills and equipment you have worked with. The lists are shown to families as tags under your knowledge, and the skills heading reads as things you have been trained in. A family meeting you will ask about them, and it is better for both of you if the answer matches.

We do not verify experience, qualifications or training. The questions about qualifications you answer when you register are not shown on your public profile, so if a certificate matters to you, mention it in your summary and keep it to hand. The Care Certificate, for example, is a set of 16 standards published by Skills for Care; it is not a qualification in itself, and you can say so if asked. Keeping your certifications up to date covers renewals.

Past employers or families you invite can leave a reference on your profile, alongside reviews from families who book you through PrimeCarers. We do not verify references, and families arranging care privately are told to ask for two people who have used a carer before, as you can see in what families are told about choosing a carer. Have two names ready, with their permission.

Your rate

Set a rate inside the published range, and know what reaches you

You set a rate for each kind of work you offer: hourly visits, visits of six hours or more, a daily live-in rate, and nights. The figure you enter is what the family pays, with our fee included. The rate screen shows what you keep and what nearby carers advertise.

What carers on PrimeCarers advertise, and what reaches the carer

Hourly visit, lower end

Advertised, our fee included
£18 an hour
Our commission
20%
Reaches you
£14.40

Hourly visit, typical

Advertised, our fee included
£20 an hour
Our commission
20%
Reaches you
£16

Hourly visit, upper end

Advertised, our fee included
£25 an hour
Our commission
20%
Reaches you
£20

Visit of six hours or more

Advertised, our fee included
£18 an hour
Our commission
15%
Reaches you
£15.30

Live-in, typical

Advertised, our fee included
£160 a day
Our commission
12.5%
Reaches you
£140

Live-in is published as £1,050 to £1,400 a week and set per day on your profile, so the daily figure is a typical week of £1,120 divided by seven. Income Tax and National Insurance come out of what reaches you.

Our commission comes out of the rate you set. It is not added to the family's bill, and the VAT on it is paid out of our commission rather than taken from your share. A family sees your rate on your profile before they message you, so there is no second price to explain later.

The published range is what carers on PrimeCarers advertise, and the rate screen shows what carers near you charge. A rate well above it needs a reason a family can see in your profile, such as specialist experience you can talk about. A rate well below it leaves money behind that has to cover your holidays, sick days and the gaps between clients. How much to charge as a self-employed carer works out the lowest rate that matches an employed wage, and what carers earn on PrimeCarers shows full weeks.

You can change your advertised rate for new work whenever you like. A rate agreed with a client stays as it is for that contract, and changing it means agreeing a new contract with them. Travel time and mileage are not part of your rate, and are charged only if you agree them with the client in advance, in writing. Travel time and mileage covers how.

Availability

Keep your availability current, and pause it when you need to

Your availability is not shown on your public profile, but it is part of how the service works. The carer terms describe PrimeCarers as a database of carers filtered by skill, area and time availability, so an out-of-date pattern leads to messages about work you cannot take.

  1. 1

    Set your usual week

    When you register
    Tap the mornings, afternoons, evenings and nights you can usually work, and choose hourly visits, overnights, live-in or all three. For live-in, pick the blocks that suit you, such as two weeks on and one off.
  2. 2

    Confirm it when asked

    About every four weeks
    The app asks whether your availability is still right. If nothing has changed, say yes. If it has, change it there and then.
  3. 3

    Take a break rather than going quiet

    When you need time off
    Choosing to take a break hides you from new clients until the date you pick, so you are not contacted about work you cannot do.
  4. 4

    Tell existing clients separately

    Before you stop
    A break on your profile does not change a contract. Give an existing client 48 hours' notice for hourly care, or 7 days for live-in once you have worked 168 hours.

The carer terms ask you to tell us straight away if your circumstances change and you can no longer take work, and they allow a profile to be ended where jobs are frequently turned down. Keeping your availability honest protects you from both. Being reliable, and why it wins work covers the rest of it.

When your profile is ready, you can register as a carer on PrimeCarers and fill it in section by section. If you would like to see what families are asking for first, see the carer jobs open near you.

Questions

Questions carers ask about their profile

We check your identity, your right to work and an enhanced DBS issued within the last 18 months, and you complete a recorded online interview. We do not verify your experience, qualifications or training: those are your own account, and families are told to ask you about them. Our team reviews your photo and summary before they go live, and the carer terms allow us to edit profile content for accuracy, grammar and presentation.

Not part way through that contract. A new rate with an existing client means agreeing a new contract with them. You can change the rate you advertise for new work at any time, which is why an older contract may be on a different rate from your profile.

It is your decision. A rate below the published range leaves less to cover your holidays, sick days and the gaps between clients, and it does not guarantee a booking. At £18 an hour, £14.40 reaches you after our fee. How much to charge works through it.

Yes, you can ask. The carer terms say you must not offer anything in return for a better review, try to persuade a client to say something other than what they think, or delete reviews by starting a new profile. Since April 2025, fake reviews and incentivised reviews that are not clearly disclosed have been banned practices under UK consumer law, as the Competition and Markets Authority explains.

The carer terms allow PrimeCarers to use your biography and photograph, without identifying details, in print and online marketing. You can opt out by emailing [email protected]. The carer terms set this out in full.

If you work as a carer

See the work near you, or register and set your own rate

Hourly visits, waking nights and live-in placements are posted town by town. Registering is free: you set your own rate and you choose which clients you work with.

Finish your profile and set your rate

Add a clear photo, a summary in your own words and a rate for each kind of work you offer. You can change any of it for new work whenever you need to.

  • Free to register
  • You set your rate
  • You choose who you work with