The short answer
- The rate on the profile is the rate you payCarers advertise £18 to £25 an hour, typically £20, with our commission already inside that figure. Nothing is added when you book.
- About £17 of a £20 hour is the carer'sThe remainder is our commission. An agency charging £28 pays the care worker who comes to the house about £12 of it.
- No VAT is added to your billCarers do not charge VAT on their care, and the VAT due on our commission is paid out of the commission rather than put on your invoice.
- Extras are chargeable only if you agreed them firstUnder the contract, mileage and out-of-pocket expenses count only where you and the carer agreed the rate in advance and in writing.
Figures are what carers on PrimeCarers advertise, with our fee included. Agency figures are what agencies charge for the same hour in the same house.
Where the money goes
Where a £20 hour goes
Two people are paid out of an hour of care at home: the carer who comes to the house, and whoever introduced them. On PrimeCarers there is one figure covering both, and the carer is the larger part of it.
A carer on PrimeCarers sets their own hourly rate and puts it on their profile. Our commission sits inside that figure rather than being added to it, so the number you read before you speak to anyone is the number on the invoice afterwards. There is no deposit and no joining fee. The fuller list of what the rate covers is on the pricing page, which sets out the whole arrangement in one place.
- One hour booked on PrimeCarersYou pay £20£17£3The carer’s share: £17Our commission, with the VAT on it: £3
The carer sets the rate on their profile and keeps about £17 of it. The rest is our commission, and the VAT due on that commission is paid out of the commission rather than added to your bill.
- One hour bought from a care agencyYou pay £28£12£16The care worker’s pay: £12The agency’s share: £16
Agencies charge £28 to £35 an hour. Of the lower figure, about £12 reaches the care worker who comes to the house. The rest covers the office, the rota, the travel between calls and the cost of employing staff.
PrimeCarers rates, September 2026, our fee included. Agency figures are what care agencies charge for the same visit. Carers set their own rates, so the hour you book may be more or less than the typical figure shown here.
The commission is what pays for the parts of the arrangement that are ours rather than the carer's: the checks that are done before a carer appears in search, the insurance that covers a carer while they work where they do not hold their own, the written contract between you and the carer, taking the payment after each visit, and a support team you can ring. Those are the things listed on the pricing page, and the VAT due on the commission comes out of the commission.
The comparison in the diagram is the reason the two figures differ so much. A care agency employs its care workers, so its price has to cover their pay for travel between calls and for waiting time, holiday and sick pay, rotas and offices, and the cost of being a regulated employer. The Homecare Association, the trade body for home care providers, publishes a minimum price each year built from those same components. None of that is waste, and it is a different way of buying the same hour.
The VAT question
Why no VAT is added to what you pay
Families who have paid a builder or a solicitor expect a line at the bottom of the invoice adding twenty per cent. Care at home booked through PrimeCarers does not work like that, and it is worth understanding why before you compare quotes.
VAT is a tax on most goods and services, charged at a standard rate of 20 per cent, with reduced and zero rates on some things. A business has to register for VAT once its taxable turnover over the last twelve months passes the registration threshold, which is £90,000 on gov.uk. Below that figure, registering is a choice rather than a requirement.
The words you will meet on a care invoice
- VAT
- Value Added Tax, charged on most goods and services. The standard rate in the UK is 20 per cent, and some things are charged at a reduced rate or at nothing.
- VAT threshold
- The point at which a business has to register for VAT: taxable turnover of £90,000 over the last twelve months.
- Commission
- The share of the hourly rate that PrimeCarers takes. It sits inside the figure on a carer’s profile rather than being added to it, and the VAT owed on it is paid out of it.
- Gross rate
- The whole hourly figure you pay, before it is divided between the carer and the commission. On a carer’s profile there is only ever one number, and this is it.
Two things follow from this for your bill. Carers do not charge VAT on their care, so nothing is added to the carer's share. And the VAT owed on our commission is paid out of that commission rather than passed on to you, so nothing is added to our share either. The figure on the profile is the figure you pay, which also makes comparing carers straightforward: you are always looking at like for like.
What can go on top
The few things that are not in the hourly rate
Apart from the rate itself, there are only a handful of things a family might be asked to pay for, and each one has a condition attached in the contract between you and the carer.
| What it covers | When it is chargeable | |
|---|---|---|
| Mileage | The cost of a carer driving your relative in their own car. The HMRC approved rate for cars and vans is 55p a mile for the 2026 to 2027 tax year. | Only where you and the carer agreed it in advance, in writing, with the rate and the circumstances set out. Travel is not chargeable otherwise. |
| Out-of-pocket expenses | Shopping, a prescription, or anything else the carer buys on your behalf while they are working. | Repaid against receipts or other evidence, and only where you agreed the arrangement in advance. |
| Outings and tickets | Entry or a fare for the carer where they go somewhere with your relative in order to support them. | At cost, agreed with the carer before the outing rather than settled afterwards. |
| A live-in carer’s food | A live-in carer eats with the household, so their food goes on the weekly shop rather than on the bill. | Only if you move to live-in care. It has nothing to do with an hourly rate. |
| Managed service | Optional support from PrimeCarers on top of the introduction, including monthly reviews and help with scheduling. | Only if you choose it. Managed adds 5% to the rate, and Fully Managed, which is for live-in care only, adds 10%. |
Mileage
- What it covers
- The cost of a carer driving your relative in their own car. The HMRC approved rate for cars and vans is 55p a mile for the 2026 to 2027 tax year.
- When it is chargeable
- Only where you and the carer agreed it in advance, in writing, with the rate and the circumstances set out. Travel is not chargeable otherwise.
Out-of-pocket expenses
- What it covers
- Shopping, a prescription, or anything else the carer buys on your behalf while they are working.
- When it is chargeable
- Repaid against receipts or other evidence, and only where you agreed the arrangement in advance.
Outings and tickets
- What it covers
- Entry or a fare for the carer where they go somewhere with your relative in order to support them.
- When it is chargeable
- At cost, agreed with the carer before the outing rather than settled afterwards.
A live-in carer’s food
- What it covers
- A live-in carer eats with the household, so their food goes on the weekly shop rather than on the bill.
- When it is chargeable
- Only if you move to live-in care. It has nothing to do with an hourly rate.
Managed service
- What it covers
- Optional support from PrimeCarers on top of the introduction, including monthly reviews and help with scheduling.
- When it is chargeable
- Only if you choose it. Managed adds 5% to the rate, and Fully Managed, which is for live-in care only, adds 10%.
Mileage, expenses and outings follow the contract between you and the carer. The managed service is described in full on our managed service page.
The condition on the first three rows is the one to hold on to. The contract says that travel expenses and travel-related charges are not included unless you and the carer expressly agree them in advance, with the rate and the circumstances recorded in writing, and that other out-of-pocket costs are repaid where the carer can show receipts. So it is worth settling mileage at the start if a carer will be driving your relative to appointments, rather than leaving it until the first one.
If you want more support than the introduction itself, our managed service explains what the two optional tiers add. Neither is required, and the rates quoted throughout this page are without them. Paying for care at home and managing expenses goes further into how expenses and receipts work week to week, and the costs people forget covers what sits outside a carer's rate altogether, such as equipment and the extra heating a house needs when somebody is in it all day.
Compared with an agency
The same hour bought three ways
An hour of care at home can be bought through an agency, through an introductory service such as this one, or by employing a carer yourself. The price differs, and so does what you take on.
| PrimeCarers | A care agency | Employing a carer yourself | |
|---|---|---|---|
| What you pay an hour | £18 to £25, typically £20 | £28 to £35 | £16 to £18, plus what being an employer costs |
| What reaches the carer | About £17 of a £20 hour | About £12 of a £28 hour | The whole hourly rate you agree |
| Who sets the rate | The carer | The agency | You and the carer |
| Tax and National Insurance | The carer is self-employed and responsible for their own | Handled by the agency | You run payroll and deduct income tax and National Insurance |
| Checks and insurance | Enhanced DBS, identity and right to work checks and an online interview before a carer appears, and insurance while a carer works | Arranged by the agency | You arrange the checks, and employers’ liability insurance is a legal requirement |
| What it costs to start | No deposit and no joining fee. The smallest booking is one visit of an hour | Set by the agency | Advertising, checks, payroll and your own time |
What you pay an hour
- PrimeCarers
- £18 to £25, typically £20
- A care agency
- £28 to £35
- Employing a carer yourself
- £16 to £18, plus what being an employer costs
What reaches the carer
- PrimeCarers
- About £17 of a £20 hour
- A care agency
- About £12 of a £28 hour
- Employing a carer yourself
- The whole hourly rate you agree
Who sets the rate
- PrimeCarers
- The carer
- A care agency
- The agency
- Employing a carer yourself
- You and the carer
Tax and National Insurance
- PrimeCarers
- The carer is self-employed and responsible for their own
- A care agency
- Handled by the agency
- Employing a carer yourself
- You run payroll and deduct income tax and National Insurance
Checks and insurance
- PrimeCarers
- Enhanced DBS, identity and right to work checks and an online interview before a carer appears, and insurance while a carer works
- A care agency
- Arranged by the agency
- Employing a carer yourself
- You arrange the checks, and employers’ liability insurance is a legal requirement
What it costs to start
- PrimeCarers
- No deposit and no joining fee. The smallest booking is one visit of an hour
- A care agency
- Set by the agency
- Employing a carer yourself
- Advertising, checks, payroll and your own time
PrimeCarers and agency figures come from our published rates. The employer duties in the third column are the ones gov.uk sets out for anyone paying a carer directly.
The third column carries more than its hourly figure suggests. If you pay a carer or personal assistant directly, gov.uk treats you as their employer, even where the money comes from a council direct payment or the NHS. That means setting up and running payroll, deducting income tax and National Insurance, paying statutory sick and maternity pay, taking out employers' liability insurance, giving a contract and payslips, and checking the person can work in the UK. You also cannot ask an employee to call themselves self-employed instead. The hourly figure looks lower because it is only part of the cost.
On PrimeCarers the carer is self-employed, which the contract states plainly: they are responsible for their own income tax and National Insurance, and nothing in the arrangement makes them your employee. PrimeCarers introduces you and handles the payment, and the care itself is agreed between you and the carer. You can read the whole of it in the client contract before you book anything.
Hours are not the only way to buy care at home. Past about 35 hours a week, the cost of live-in care starts to come in below the same hours bought as visits, and the cost of care by type sets the four arrangements next to each other.
What changes an invoice
What can make an invoice different from the advertised rate
The rate is fixed, but a week is not always ordinary. These are the things in the contract that move the figure, so none of them should be a surprise when the invoice arrives.
Bank holidays are one and a half times the rate
Christmas Day is double
A visit you cancel is payable in full
With the exceptions in the contract
The rate does not change during a contract
A new rate needs a new contract
Notice is 48 hours for hourly care
Either side can give it
The invoice is built from the visits on the platform
Check the bookings first
Travel is charged only where you agreed it
In advance and in writing
Reading the bookings before the invoice goes out is worth doing every week, because the invoice is only ever as accurate as what was entered. Deposits, cancellation and notice works through the cancellation and notice rules in more detail, including what happens when a hospital admission takes a week of visits out at no notice.
If the rate itself is the problem rather than the invoice, the answer is usually the shape of the week rather than the price of an hour. Ten ways to bring the cost of care down covers the practical changes, and if your relative has savings below the upper capital limit in England, or a health need rather than a care need, local authority funding is worth asking about at the same time. According to the NHS, a care needs assessment is free and anyone can ask for one, whatever their savings.
Questions
Questions families ask about the rate
No. Our commission sits inside the rate the carer advertises, so the figure on a profile is the figure on your invoice. There is no deposit and no joining fee, and nothing is added when you book. The one thing that does change the rate is the optional managed service, which adds 5%, or 10% for the Fully Managed tier on live-in care, and only if you ask for it.
No. Carers do not charge VAT on their care, and the VAT owed on our commission is paid out of the commission rather than added to your bill. VAT itself is charged at a standard rate of 20 per cent on most goods and services, and a business has to register for it once its taxable turnover passes the £90,000 threshold on gov.uk.
About £17 of a £20 hour. The rest is our commission, which covers the checks done before a carer appears, insurance while they work, the written contract, taking payment after each visit, and the support team. The full list is on our pricing page.
An agency charges £28 to £35 an hour and employs the care worker who comes to the house, so its price has to cover wages for travel and waiting time, holiday and sick pay, rotas, offices and the cost of being a regulated employer. The National Living Wage is £12.71 an hour from April 2026 for workers aged 21 and over, and that is before any of the rest. Of a £28 agency hour, about £12 reaches the care worker.
Weekends are charged at the carer’s normal rate. Bank holidays are charged at one and a half times that rate and Christmas Day at double. Those two uplifts are set out in the contract between you and the carer, so they are not at the carer’s discretion and they should not appear as a surprise.
Invoices are compiled automatically from the bookings you and the carer have entered on the platform, which is why it helps to check them before the invoice is issued. Where you disagree about a booking, you and the carer resolve it and update the booking; PrimeCarers processes the payment but does not decide the outcome. If a visit was cancelled by you, the contract makes it payable in full unless it was because of unplanned hospitalisation, illness, or another reason the two of you agree.
Not during a contract. The rate you agreed holds for the length of it, and a different rate needs a new contract that you both agree in writing. A carer is free to change the rate they advertise for new bookings, so a profile may show a different figure from the one in a contract you signed some time ago. How to find the best carers covers what else to settle before you start.

